ISBN: 9780749465339

In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of di… Plus…

In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including employees, suppliers, customers and clients.The Innovation Handbookexplores how individuals and companies can stimulate new innovation and protect their best ideas in a competitive and aggressive marketplace.This book is divided into twelve sections: the innovation premium, moving up the value chain, forms of innovation, sources of innovation, new frontiers, the creative organization, an open search for ideas, commercialization models, IP fit for purpose, contract negotiation, funding innovation and what to do when a product is copied.Designed as a practical guide to the effective management of ideas and knowledge,The Innovation Handbookis aimed at leaders of organizations who want to move ahead of their competitors and offer new sources of value to their customers. Drawing on a wide range of expert opinion in strategy, design, technology, brands, intellectual property, finance, marketing and management, the book discusses how to best combine an open search for potential winners with procedures that capture, protect and enhance their full value. Books > Reference > Law > Commercial Law > Copyright Law & Intellectual Property List_Books, [PU: Kogan Page]<

ISBN: 9780749465339

In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of di… Plus…

In fast-moving markets, no organization can expect to identify and keep the best ideas by working in isolation; innovation is now running on an open model, with input from a variety of disciplines and sources, including specialists, employees, suppliers and, in particular, customers and clients. But how can you stimulate new innovation? And how can you protect your best ideas once they are in a competitive and aggressive marketplace? Endorsed by the UK's Intellectual Property Office and the Technology Strategy Board, The Innovation Handbook offers advice and commentary from leading players in the technology, branding, design, intellectual property and innovation fields. Books, [PU: Kogan Page]<

2013, ISBN: 9780749465339

How to Profit from Your Ideas, Intellectual Property and Market Knowledge, Buch, Hardcover, 3rd Revised edition, [PU: Kogan Page Ltd], Kogan Page Ltd, 2013

2013, ISBN: 9780749465339

How to Profit from Your Ideas, Intellectual Property and Market Knowledge, [ED: 3], 3rd Revised edition, Hardcover, Buch, [PU: Kogan Page Ltd]