ISBN: 9780136746911

Apply psychology and behavioral science to web, UX, and graphic design Behavioral science leader and CEO at The Team W, Inc., Susan M. Weinschenk, provides a guide that every designer nee… Plus…

Apply psychology and behavioral science to web, UX, and graphic design Behavioral science leader and CEO at The Team W, Inc., Susan M. Weinschenk, provides a guide that every designer needs, combining real science and research with practical examples on everything from font size to online interactions. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave. Here are some of the questions this book will answer: What grabs and holds attention? What makes memories stick? What motivates people? How does listening to music make people feel? How do you engineer a decision? What line length for text is best? Are some fonts better than others? We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. Increase the effectiveness of your designs by using science-backed examples on human behavior. 'Every once in a while, a book comes along that is so well-written, researched, and designed that I just can't put it down. That's how good 100 Things Every Designer Needs to Know About People is!' Lynne Cooke, Clinical Assistant Professor at Arizona State University Fremdsprachige Bücher 22.9 x 17.4 x 1.4 cm , Pearson Studium, Pearson Studium<

2020, ISBN: 9780136746911

[ED: Taschenbuch], [PU: Pearson], In 100 Things Every Designer Needs to Know About People, 2nd Edition, Dr. Susan Weinschenk shows design and web professionals how to apply the latest res… Plus…

[ED: Taschenbuch], [PU: Pearson], In 100 Things Every Designer Needs to Know About People, 2nd Edition, Dr. Susan Weinschenk shows design and web professionals how to apply the latest research in cognitive, perceptual, and social psychology to create more effective web sites and apps. Dr. Weinschenk offers concise, plain-English insights and practical examples for designing sites and apps that are more intuitive and engaging, because they match the way humans think, work, and play.Updated to reflect the latest scientific findings, this full-color, relentlessly practical guide will help you whether your background is in visual design, interaction design, programming, or anything else. Weinschenk will help you improve the many design choices you make every single day — from choosing fonts and chunking information to motivating people and guiding them towards purchase.Not just another "web design guidelines” book, 100 Things Every Designer Needs to Know About People, 2nd Edition explains the why behind the guidel, DE, [SC: 0.00], Neuware, gewerbliches Angebot, 256, [GW: 379g], 2. Auflage, Banküberweisung, PayPal, [CT: Sonstiges / Sonstiges]<

ISBN: 9780136746911

In 100 Things Every Designer Needs to Know About People, 2nd Edition, Dr. Susan Weinschenk shows design and web professionals how to apply the latest research in cognitive, perceptual, an… Plus…

In 100 Things Every Designer Needs to Know About People, 2nd Edition, Dr. Susan Weinschenk shows design and web professionals how to apply the latest research in cognitive, perceptual, and social psychology to create more effective web sites and apps. Dr. Weinschenk offers concise, plain-English insights and practical examples for designing sites and apps that are more intuitive and engaging, because they match the way humans think, work, and play. Updated to reflect the latest scientific findings, this full-color, relentlessly practical guide will help you whether your background is in visual design, interaction design, programming, or anything else. Weinschenk will help you improve the many design choices you make every single day — from choosing fonts and chunking information to motivating people and guiding them towards purchase. Not just another "web design guidelines” book, 100 Things Every Designer Needs to Know About People, 2nd Edition explains the why behind the guidelines, and exposes the many web design myths and "urban legends” that stand in your way. Dr. Weinschenk shows you what makes humans tick, and helps you translate that knowledge into exceptionally successful designs. Buch, Pearson / Pearson Education Limited<

2020, ISBN: 9780136746911

[ED: Taschenbuch], [PU: Pearson], In 100 Things Every Designer Needs to Know About People, 2nd Edition, Dr. Susan Weinschenk shows design and web professionals how to apply the latest res… Plus…

[ED: Taschenbuch], [PU: Pearson], In 100 Things Every Designer Needs to Know About People, 2nd Edition, Dr. Susan Weinschenk shows design and web professionals how to apply the latest research in cognitive, perceptual, and social psychology to create more effective web sites and apps. Dr. Weinschenk offers concise, plain-English insights and practical examples for designing sites and apps that are more intuitive and engaging, because they match the way humans think, work, and play.Updated to reflect the latest scientific findings, this full-color, relentlessly practical guide will help you whether your background is in visual design, interaction design, programming, or anything else. Weinschenk will help you improve the many design choices you make every single day — from choosing fonts and chunking information to motivating people and guiding them towards purchase.Not just another "web design guidelines” book, 100 Things Every Designer Needs to Know About People, 2nd Edition explains the why behind the guidel, DE, [SC: 0.00], Neuware, gewerbliches Angebot, 256, [GW: 379g], 2. Auflage, PayPal, [CT: Sonstiges / Sonstiges]<

ISBN: 9780136746911

Livre, [PU: Prentice Hall]