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Marketing Models - Dawn Iacobucci
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Marketing Models - Livres de poche

ISBN: 1133588107

[SR: 2484511], Paperback, [EAN: 9781133588108], International Edition, South Western, South Western, Book, [PU: South Western], South Western, One of the larger challenges of teaching modeling is the issue of balancing quantitative skill sets with qualitative concepts. Students require familiarity with specific mathematical concepts and formulas in order to perform basic tasks. This is a topic that is being taken very seriously in the discipline. Many companies routinely collect massive amounts of customer data, which requires marketing modelers to translate that data into information that may be used to make fact-based strategic and tactical decisions. Marketers are being challenged to illustrate and demonstrate the financial return and measurement of their actions and marketing dashboards and metrics are becoming more important. This book was itself designed in part from a customer perspective, and each chapter also covers a marketing topic using the optimal methods., 2709, Research, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books

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Marketing Models - Dawn Iacobucci
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Dawn Iacobucci:
Marketing Models - Livres de poche

ISBN: 1133588107

[SR: 788400], Taschenbuch, [EAN: 9781133588108], Cengage Learning Emea, Cengage Learning Emea, Book, [PU: Cengage Learning Emea], Cengage Learning Emea, 58319011, Marketing, 1322114031, Direkt, 58325011, Forschung, 1322115031, Industriell, 58323011, Multilevel, 1322116031, Produktmanagement, 1322117031, Telemarketing, 58278011, Web Marketing, 58288011, Weltweit, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher

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Marketing Models - Dawn Iacobucci
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Dawn Iacobucci:
Marketing Models - Livres de poche

2012, ISBN: 1133588107

ID: 22521800978

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Marketing Models - Dawn Iacobucci
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Dawn Iacobucci:
Marketing Models - Livres de poche

ISBN: 9781133588108

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Marketing Models

One of the larger challenges of teaching modeling is the issue of balancing quantitative skill sets with qualitative concepts. Students require familiarity with specific mathematical concepts and formulas in order to perform basic tasks. This is a topic that is being taken very seriously in the discipline. Many companies routinely collect massive amounts of customer data, which requires marketing modelers to translate that data into information that may be used to make fact-based strategic and tactical decisions. Marketers are being challenged to illustrate and demonstrate the financial return and measurement of their actions and marketing dashboards and metrics are becoming more important. This book was itself designed in part from a customer perspective, and each chapter also covers a marketing topic using the optimal methods.

Informations détaillées sur le livre - Marketing Models


EAN (ISBN-13): 9781133588108
ISBN (ISBN-10): 1133588107
Version reliée
Livre de poche
Date de parution: 2012
Editeur: Cengage Learning EMEA, South Western College
128 Pages
Poids: 0,404 kg
Langue: Englisch

Livre dans la base de données depuis 12.08.2007 19:15:20
Livre trouvé récemment le 15.01.2018 14:03:44
ISBN/EAN: 9781133588108

ISBN - Autres types d'écriture:
1-133-58810-7, 978-1-133-58810-8


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