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Lead the Pack: Sparking Innovation That Drives Customers Wild - livre d'occasion
ISBN: 1934937452
In ""Lead the Pack: Sparking Innovation that Drives Customers Wild, "" Soken and Wengert provide an insightful analysis of the psychological factors that influence innovation from the per… Plus…
In ""Lead the Pack: Sparking Innovation that Drives Customers Wild, "" Soken and Wengert provide an insightful analysis of the psychological factors that influence innovation from the perspective of customers and companies. The business world is fraught with examples of companies that failed or lost market share because they attempted to sell ""what we make"" instead of anticipating ""what you want."" Soken and Wengert identify and explore the barriers that make it difficult to break free of old habits and provide the tools to unleash creativity that lead to true innovation. This book takes a deeper look into the human psyche that makes it possible to identify future market offerings that customers often don't yet know they need. The genuine visionary in the marketplace remains competitive by being steps ahead in recognizing emerging customer needs and desires and taking the appropriate measures to counter the deeply inherent resistance to change. Successfully reaching beyond the status quo is the true competitive advantage. Livre - Livre<
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Soken, Nelson, Wengert, Wil: Lead the Pack: Sparking Innovation That Drives Customers Wild - Livres de poche
2008, ISBN: 9781934937457
paperback, Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Custom… Plus…
paperback, Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!, Gebraucht, sehr guter Zustand, [PU: Mill City Press, Inc]<
Nelson Soken: Lead the Pack: Sparking Innovation That Drives Customers Wild - Livres de poche
ISBN: 9781934937457
Lead the Pack: Sparking Innovation That Drives Customers Wild Lead-the-Pack~~Ph-D-Nelson-Soken Business>Management>Mgt/Leadership Paperback, Mill City Press, Inc.
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(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
Lead the Pack: Sparking Innovation That Drives Customers Wild - livre d'occasion
ISBN: 1934937452
In ""Lead the Pack: Sparking Innovation that Drives Customers Wild, "" Soken and Wengert provide an insightful analysis of the psychological factors that influence innovation from the per… Plus…
In ""Lead the Pack: Sparking Innovation that Drives Customers Wild, "" Soken and Wengert provide an insightful analysis of the psychological factors that influence innovation from the perspective of customers and companies. The business world is fraught with examples of companies that failed or lost market share because they attempted to sell ""what we make"" instead of anticipating ""what you want."" Soken and Wengert identify and explore the barriers that make it difficult to break free of old habits and provide the tools to unleash creativity that lead to true innovation. This book takes a deeper look into the human psyche that makes it possible to identify future market offerings that customers often don't yet know they need. The genuine visionary in the marketplace remains competitive by being steps ahead in recognizing emerging customer needs and desires and taking the appropriate measures to counter the deeply inherent resistance to change. Successfully reaching beyond the status quo is the true competitive advantage. Livre - Livre<
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Lead the Pack: Sparking Innovation That Drives Customers Wild - Livres de poche
2008, ISBN: 9781934937457
paperback, Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Custom… Plus…
paperback, Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!, Gebraucht, sehr guter Zustand, [PU: Mill City Press, Inc]<
Nelson Soken: Lead the Pack: Sparking Innovation That Drives Customers Wild - Livres de poche
ISBN: 9781934937457
Lead the Pack: Sparking Innovation That Drives Customers Wild Lead-the-Pack~~Ph-D-Nelson-Soken Business>Management>Mgt/Leadership Paperback, Mill City Press, Inc.
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In "Lead the Pack: Sparking Innovation that Drives Customers Wild," Soken and Wengert provide an insightful analysis of the psychological factors that influence innovation from the perspective of customers and companies. The business world is fraught with examples of companies that failed or lost market share because they attempted to sell "what we make" instead of anticipating "what you want." Soken and Wengert identify and explore the barriers that make it difficult to break free of old habits and provide the tools to unleash creativity that lead to true innovation. This book takes a deeper look into the human psyche that makes it possible to identify future market offerings that customers often don't yet know they need. The genuine visionary in the marketplace remains competitive by being steps ahead in recognizing emerging customer needs and desires and taking the appropriate measures to counter the deeply inherent resistance to change. Successfully reaching beyond the status quo is the true competitive advantage.
Informations détaillées sur le livre - Lead the Pack: Sparking Innovation That Drives Customers Wild
EAN (ISBN-13): 9781934937457 ISBN (ISBN-10): 1934937452 Livre de poche Date de parution: 2008 Editeur: MILL CITY PR 191 Pages Poids: 0,268 kg Langue: eng/Englisch
Livre dans la base de données depuis 2009-04-13T10:15:25+02:00 (Zurich) Page de détail modifiée en dernier sur 2023-11-14T16:29:13+01:00 (Zurich) ISBN/EAN: 9781934937457
ISBN - Autres types d'écriture: 1-934937-45-2, 978-1-934937-45-7 Autres types d'écriture et termes associés: Auteur du livre: wil, ted nelson Titre du livre: innovation