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ISBN: 1934937452

In ""Lead the Pack: Sparking Innovation that Drives Customers Wild, "" Soken and Wengert provide an insightful analysis of the psychological factors that influence innovation from the per… Plus…

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Soken, Nelson, Wengert, Wil:

Lead the Pack: Sparking Innovation That Drives Customers Wild - Livres de poche

2008, ISBN: 9781934937457

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Soken, Nelson, Wengert, Wil:
Lead the Pack: Sparking Innovation That Drives Customers Wild - Livres de poche

2008

ISBN: 9781934937457

MILL CITY PR, Paperback, Publiziert: 2008-12-01T00:00:01Z, Produktgruppe: Book, 0.31 kg, Books Global Store, Special Features, Books, Subjects, MILL CITY PR, 2008

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Lead the Pack: Sparking Innovation That Drives Customers Wild - Livres de poche

ISBN: 9781934937457

Lead the Pack: Sparking Innovation That Drives Customers Wild Lead-the-Pack~~Ph-D-Nelson-Soken Business>Management>Mgt/Leadership Paperback, Mill City Press, Inc.

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Ph.D. Nelson Soken, Wil Wengert:
Lead the Pack: Sparking Innovation that Drives Customers Wild - Livres de poche

2008, ISBN: 9781934937457

Mill City Press, Inc, 2008-12-01. Paperback. Good., Mill City Press, Inc, 2008-12-01, 2.5

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Lead the Pack: Sparking Innovation That Drives Customers Wild

In "Lead the Pack: Sparking Innovation that Drives Customers Wild," Soken and Wengert provide an insightful analysis of the psychological factors that influence innovation from the perspective of customers and companies. The business world is fraught with examples of companies that failed or lost market share because they attempted to sell "what we make" instead of anticipating "what you want." Soken and Wengert identify and explore the barriers that make it difficult to break free of old habits and provide the tools to unleash creativity that lead to true innovation. This book takes a deeper look into the human psyche that makes it possible to identify future market offerings that customers often don't yet know they need. The genuine visionary in the marketplace remains competitive by being steps ahead in recognizing emerging customer needs and desires and taking the appropriate measures to counter the deeply inherent resistance to change. Successfully reaching beyond the status quo is the true competitive advantage.

Informations détaillées sur le livre - Lead the Pack: Sparking Innovation That Drives Customers Wild


EAN (ISBN-13): 9781934937457
ISBN (ISBN-10): 1934937452
Livre de poche
Date de parution: 2008
Editeur: MILL CITY PR
191 Pages
Poids: 0,268 kg
Langue: eng/Englisch

Livre dans la base de données depuis 2009-04-13T10:15:25+02:00 (Zurich)
Page de détail modifiée en dernier sur 2023-11-14T16:29:13+01:00 (Zurich)
ISBN/EAN: 9781934937457

ISBN - Autres types d'écriture:
1-934937-45-2, 978-1-934937-45-7
Autres types d'écriture et termes associés:
Auteur du livre: wil, ted nelson
Titre du livre: innovation


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