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The international management of marketing function - Valentina Costanza
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Valentina Costanza:
The international management of marketing function - nouveau livre

2012, ISBN: 9783659162657

ID: 862912291

This is an exploratory study which investigates international marketing management. The study examines how marketing function is managed in a case company, following an organisational approach that looks at companies from a classical hierarchical structural point of view. The goal is to understand if the function is managed in an integrated way or if it is made more locally responsive. The study revealed that marketing function is managed through an integrated approach. This is made possible by the strategic relevance that the function seems to have at the corporate level. At the same time, marketing function seems to be losing its power inside company at the functional level. The marketing managerial practices in relation to the integration - local responsiveness dualism Buch (fremdspr.) Taschenbuch 15.08.2012 Bücher>Fremdsprachige Bücher>Englische Bücher, LAP Lambert Academic Publishing, .201

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The international management of marketing function - Valentina Costanza
Livre non disponible
(*)
Valentina Costanza:
The international management of marketing function - nouveau livre

ISBN: 9783659162657

ID: 621060686

This is an exploratory study which investigates international marketing management. The study examines how marketing function is managed in a case company, following an organisational approach that looks at companies from a classical hierarchical structural point of view. The goal is to understand if the function is managed in an integrated way or if it is made more locally responsive. The study revealed that marketing function is managed through an integrated approach. This is made possible by the strategic relevance that the function seems to have at the corporate level. At the same time, marketing function seems to be losing its power inside company at the functional level. The marketing managerial practices in relation to the integration - local responsiveness dualism Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, LAP LAMBERT Academic Publishing

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(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
The international management of marketing function - Valentina Costanza
Livre non disponible
(*)
Valentina Costanza:
The international management of marketing function - nouveau livre

ISBN: 9783659162657

ID: 621060686

This is an exploratory study which investigates international marketing management. The study examines how marketing function is managed in a case company, following an organisational approach that looks at companies from a classical hierarchical structural point of view. The goal is to understand if the function is managed in an integrated way or if it is made more locally responsive. The study revealed that marketing function is managed through an integrated approach. This is made possible by the strategic relevance that the function seems to have at the corporate level. At the same time, marketing function seems to be losing its power inside company at the functional level. The marketing managerial practices in relation to the integration - local responsiveness dualism Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, LAP Lambert Academic Publishing

Nouveaux livres Thalia.de
No. 32706201. Frais d'envoi, Versandfertig in 2 - 3 Tagen, DE. (EUR 0.00)
Details...
(*) Livre non disponible signifie que le livre est actuellement pas disponible à l'une des plates-formes associées nous recherche.
The international management of marketing function
Livre non disponible
(*)
The international management of marketing function - nouveau livre

ISBN: 9783659162657

ID: 4e59b3478b1ae8fc72f0ef090ceae4a6

This is an exploratory study which investigates international marketing management. The study examines how marketing function is managed in a case company, following an organisational approach that looks at companies from a classical hierarchical structural point of view. The goal is to understand if the function is managed in an integrated way or if it is made more locally responsive. The study revealed that marketing function is managed through an integrated approach. This is made possible by the strategic relevance that the function seems to have at the corporate level. At the same time, marketing function seems to be losing its power inside company at the functional level. Bücher / Sozialwissenschaften, Recht & Wirtschaft / Wirtschaft / Management

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The international management of marketing function als Buch von Valentina Costanza - Valentina Costanza
Livre non disponible
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Valentina Costanza:
The international management of marketing function als Buch von Valentina Costanza - edition reliée, livre de poche

ISBN: 9783659162657

ID: 911893297

Lieferung innerhalb 1-4 Werktagen. Versandkostenfrei, wenn Buch oder Hörbuch enthalten ist, sonst 2,95 EUR. Ab 19,90 EUR versandkostenfrei. (Deutschland) Bücher > Wissenschaft > Wirtschaftswissenschaft, LAP Lambert Academic Publishing

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Détails sur le livre
The international management of marketing function
Auteur:

Valentina Costanza

Titre:
ISBN:

Informations détaillées sur le livre - The international management of marketing function


EAN (ISBN-13): 9783659162657
ISBN (ISBN-10): 3659162655
Version reliée
Livre de poche
Date de parution: 2012
Editeur: LAP Lambert Academic Publishing Aug 2012

Livre dans la base de données depuis 09.12.2009 16:58:33
Livre trouvé récemment le 24.07.2018 15:13:25
ISBN/EAN: 9783659162657

ISBN - Autres types d'écriture:
3-659-16265-5, 978-3-659-16265-7


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