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Strategic Brand Management for B2B Markets : A Road Map for Organizational Transformation - Sharad Sarin
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Sharad Sarin:
Strategic Brand Management for B2B Markets : A Road Map for Organizational Transformation - livre d'occasion

ISBN: 8132105222

ID: 20060622

This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected corporate brands in India -- Tata, Larsen & Toubro and Infosys -- the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success. With three decades of experience as an academician and consultant in B2B Marketing, the author argues that a brand-driven business can accelerate the transformation of all the big and small B2B marketers to gain competitive advantages. He advocates the need is for a holistic brand management approach and illustrates his point through six case studies of leading brands. business,business and investing,economics Business & Investing, SAGE Publications, Incorporated

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Strategic Brand Management for B2B Markets
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Strategic Brand Management for B2B Markets - nouveau livre

ISBN: 8132105222

ID: 3-17305709

This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected Corporate brands in India-Tata, Larsen & Toubro and Infosys-the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success. With three decades of experience as an academician and consultant in B2B Marketing, the author argues that a brand-driven business can accelerate the transformation of all the big and small B2B marketers to gain competitive advantages. He advocates the need is for a holistic brand management approach and illustrates his point through six case studies of leading brands. Livre - Livre

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Strategic Brand Management for B2B Markets, A Road Map for Organizational Transformation - Sharad Sarin
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Sharad Sarin:
Strategic Brand Management for B2B Markets, A Road Map for Organizational Transformation - nouveau livre

2010, ISBN: 9788132105220

ID: 1001004010306880

This book aims to uncover the hidden power of brand and brand building for B2B marketers. It focuses on the need of B2B branding from the point of view of Indian markets and helps accelerate the transformation of all the big and small B2B brands to gain competitive advantage.Taal: Engels; Afmetingen: 15x216x140 mm; Gewicht: 386,00 gram; Verschijningsdatum: oktober 2010; ISBN10: 8132105222; ISBN13: 9788132105220; , Engelstalig | Paperback | 2010, Marketing & Communicatie, Algemeen, Economie & Bedrijf, Sage Publications India Pvt Ltd

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Strategic Brand Management for B2B Markets - Sarin, Sharad
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Sarin, Sharad:
Strategic Brand Management for B2B Markets - nouveau livre

ISBN: 9788132105220

ID: 669132

This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected corporate brands in IndiaTata, Larsen & Toubro and Infosysthe author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success. Business Business eBook, SAGE Publications

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Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation - Sharad Sarin
Livre non disponible
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Sharad Sarin:
Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation - livre d'occasion

ISBN: 9788132105220

ID: 105667837_us

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Détails sur le livre
Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation (Response Books)

This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected Corporate brands in India-Tata, Larsen & Toubro and Infosys-the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success. With three decades of experience as an academician and consultant in B2B Marketing, the author argues that a brand-driven business can accelerate the transformation of all the big and small B2B marketers to gain competitive advantages. He advocates the need is for a holistic brand management approach and illustrates his point through six case studies of leading brands.

Informations détaillées sur le livre - Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation (Response Books)


EAN (ISBN-13): 9788132105220
ISBN (ISBN-10): 8132105222
Version reliée
Livre de poche
Date de parution: 2010
Editeur: Sage Publications Ltd.
262 Pages
Poids: 0,381 kg
Langue: eng/Englisch

Livre dans la base de données depuis 31.05.2007 23:30:29
Livre trouvé récemment le 04.11.2018 08:47:47
ISBN/EAN: 9788132105220

ISBN - Autres types d'écriture:
81-321-0522-2, 978-81-321-0522-0


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